Civilia 2025, 16(2):13-39 | DOI: 10.5507/civ.2025.016

Andrej Babiš as a Populist Leader: Media Framing of the Czech Presidential Elections 2023Original contributions, Original article, Research article

Jan Křovák¹, Marcela Konrádová², Anna Shavit³
¹ Faculty of Social Science, Charles University, Institute of Communication Studies and Journalism
², ³ Faculty of Social Science, Charles University, Department of Marketing Communication and Public Relations

Leadership, as a concept within political science, has not received adequate  academic scrutiny. Leaders play a pivotal role in politics, wielding either formal authority derived from their institutional positions or informal authority, such as charisma. The latter is often associated with populist leaders.This paper examines how news media in the Czech Republic frame the concept of populist leadership, with a specific focus on Andrej Babiš, the former prime minister and a prominent populist figure. Babiš's populist leadership is characterized by a technocratic, catch-all approach. The analysis is grounded in framing theory, which asserts that media coverage influences public opinion by framing issues in specific ways. The study combines quantitative content analysis with aspects of pragmalinguistics to investigate how Czech news media (Seznam Zprávy, Novinky.cz and iDnes.cz) constructed the notion of populist leadership during the hot phase of the presidential elections in the Czech Republic in 2023. It builds on media framing theory and works with both generic and issue-specific frames. The results based on the analysis of 859 articles (news, comments and interviews) confirm the opportunistic nature of Andrej Babiš’s career with a generic “strategic-game frame” and issue-specific “warmonger frame” being the most used when informing about Babiš during the chosen period.

Keywords: Andrej Babiš, presidential elections 2023, media framing, populism, Czech Republic

Published: February 11, 2026  Show citation

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Křovák¹, J., Konrádová², M., & Shavit³, A. (2025). Andrej Babiš as a Populist Leader: Media Framing of the Czech Presidential Elections 2023. Civilia, 16(2), 13-39. doi: 10.5507/civ.2025.016
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